Sara Blakely (born February 27, 1971) is an American businessperson and founder of Spanx, an American intimate apparel company with pants and leggings, founded in Atlanta,Georgia.In 2012, Blakely was named in Time magazine's "Time 100" annual list of the 100 most influential people in the world.In 2015, she was listed as the 91st most powerful woman in the world and 17th America's Self Made Woman by Forbes.
She attended Clearwater High School and graduated from Florida State University with a communication degree.
Although she initially planned to become an attorney, she reconsidered after failing the Law school test.She instead accepted a job at Walt Disney World in Orlando,Florida, where she worked for three months.She also occasionally worked as as a stand up comedian during this period.Blakely accepted a job with office supply company Danka, where she sold fax machines door-to door .She was quite successful in sales and was promoted to national sales trainer at the age of 25.
Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began!
At age 27, Blakely relocated to Atlanta, Georgia, and while still working at Danka, spent the next two years and $5,000 savings researching and developing her hosiery idea.Upon inquiring, she found that there were no female patent lawyers operating in the entire state of Georgia. Unwilling to spend the $3,000-$5,000 quoted in legal fees, she instead wrote her own patent after purchasing a textbook from Barnes and Nobles.
Blakely went to North Carolina, the location of most of America's hosiery mills, to present her idea. She was turned away by every representative, however; used to dealing with established companies, they did not see the value of her idea. Two weeks after arriving home from her North Carolina trip, Blakely received a call from a male mill operator based in Asheboro,North Carolina, who offered to support Blakely's concept, as he had received strong encouragement from his two daughters.
The creation of the initial product prototype was completed over the course of a year and involved Blakey, her mother and her friends personally testing the garments—this was innovative at the time, as the industry did not test products with people. Blakely's research revealed that the industry had previously been using the same-size waistband for all hosiery products to cut costs, and a rubber cord was also inserted into the waistband. For her product development, Blakely created different waistbands to suit different-sized consumers.
Blakely later went to a patent attorney to finalize her application prior to her submission to the United States Patent and Trademark Office (USPTO) and he agreed to assist Blakely for a sum of US$700. Following the submission of the online application, Blakely then worked on the packaging of her product, which she intended to be bold and colored red, as the other brands at the time were all packaged in "beige, white or grey", and displayed the same type of female model. In addition to coloring her packaging red, Blakely used three animated images of different-looking women, which was also novel at the time. In terms of the other information that is displayed on hosiery packaging, Blakely bought 10 different product brands from a department store to use as a guide
Requiring a brand name for her product,Blakely was frustrated after not being able to settle on a title.However,she had been informed by comedienne friends that the "k" sound is a trade secret to ensure laughter from an audience. Then, while sitting in traffic, the name "Spanks" came to her and she decided shortly afterwards that she would replace the "ks" with an "x", as her research had shown that constructed names were more successful and were also easier to register as a trademark. Blakely then used her credit card to purchase the "Spanx" trademark on the USPTO website for US$350.
Blakely managed to arrange a meeting with a representative of the Neiman Marcus Group, at which she changed into the product in the ladies restroom in the presence of the Neiman Marcus buyer to prove the benefits of her innovation.Blakely's product was sold in seven Neiman Marcus stores as a result of the meeting.Bloomingdales, Saks, and Bergdorf Goodman soon followed.At around this time, Blakely sent a basket of products to Oprah Winfrey's television program, with a gift card that explained what she was attempting to develop.
Blakely was contacting friends and acquaintances, including those from her past, and asking them to seek out her products at select department stores in exchange for a check that she would send to them by mail as a token of appreciation.Her then boyfriend resigned from his healthcare job to help her out.
In November 2000, Winfrey named Spanx a "Favorite Product", leading to a significant rise in popularity and sales, thereafter,Blakely's resignation from Danka. Spanx achieved US$4 million in sales in its first year and US$10 million in sales in its second year.By 2001, Blakely signed a contract with QVC, the home shopping channel,and sold 8,000 pairs in the first six minutes of operation.
In October 2013, Blakely explained that her ambition is to design the world's most comfortable high-heel shoe prior to retirement.
In 2005, Blakely attained second place as a contestant on The Rebel Billionaire,a reality television series that introduced her to Richard Branson, who later supported Blakely in her endeavors as both an entrepreneur and philanthropist. She later starred as one of the judges on ABC's reality television series, American Inventor, alongside George Foreman, Pat Croce and Peter Jones.
In 2006, Blakely launched the Sara Blakely Foundation to help women through education and entrepreneurial training—Blakely had considered the establishment of a non-profit foundation prior to the founding of Spanx.Richard Branson acted as a mentor to Blakely and, at the conclusion of The Rebel Billionaire, surprised Blakely with a US$750,000 check to start the Foundation.
Since its launch, The Sara Blakely Foundation has funded scholarships for young women at the Community and Individual Development Campus in South Africa and Blakely appeared on The Oprah Winfrey in 2006, donating US$1 million to the Oprah Winfrey Leadership Academy for Girls. In 2013 Blakely became the first female billionaire to join the "Giving Pledge", Bill Gate's and Warren Buffet's pledge, whereby the world's richest people donate at least half of their wealth to charity.
In 2008, Blakely married former American rapper Jesse Itzlerat.Blakely has four children
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